Technical insights for DTC founders who want to scale smarter. Ecommerce architecture, subscription systems, and the tech decisions that actually matter.
The technical causes of subscription churn that most DTC brands overlook. Fix these issues and watch your retention improve.
Read ArticleIt's probably not a capacity problem. It's an architecture, prioritization, and technical debt problem.
Read ArticleHow technical shortcuts compound into revenue-killing problems — and why you can't afford to ignore them.
Read ArticleCut through the vendor hype. Here's the ecommerce tech stack that actually matters for DTC brands at $3M-$20M.
Read ArticleThe infrastructure decisions that determine whether your WooCommerce store thrives or crashes under load. Most agencies get this wrong.
Read ArticleGet in touch to discuss your technical challenges, or check out my services to see how I can help your brand scale.