Hi, I'm Andrew — a Fractional CTO & DTC Systems Architect.
For over 20 years I've built and optimized digital systems for ecommerce brands, subscription companies, and high-growth online businesses.
I've architected platforms doing 7-figure months, run engineering and IT teams, led operations, and solved the messy, high-stakes technical problems most agencies aren't equipped for.
My background blends engineering, ecommerce operations, marketing automation, technical SEO, and analytics, so I'm always thinking about both system stability and how those systems drive traffic, conversion, and LTV.
If you're a DTC founder feeling the strain of a fragile or chaotic tech stack, I can help you stabilize, simplify, and scale.
I believe in building systems that are stable, scalable, and simple enough to maintain without me.
Before adding features, we fix what's broken. A stable foundation prevents expensive fire drills.
Every technical decision should tie back to conversion, retention, or operational efficiency.
I document everything and train your team. My goal is to make myself unnecessary.
If you're looking for senior technical leadership without the full-time commitment, let's talk about how I can help your brand scale.